Understand your users
Mapping and alignment to sharpen your product vision.
The challenge
Insights in their target audience
When launching a new digital product or service, it’s crucial to truly understand your future users. Their needs, expectations, and daily frustrations.
For Social Farmer, the challenge was to gain clear, actionable insights into their target audience to shape both the concept and strategy. Without this, there was a risk of assumptions leading the way, instead of real user needs.
How we solve it
Persona workshop
We facilitated a Persona Workshop for Social Farmer, designed to map out potential user profiles, their motivations, and their practical needs. The result? A valuable collection of fresh insights and a sharper, shared vision for the platform’s direction.
“The workshop was well-prepared and gave us a palette of new insights into our audience. It also helped us sharpen our collective vision for Social Farmer. I can highly recommend Babette and Consuelo to help lay a solid strategic foundation for any new product or service through a Persona Workshop.”
Jan-Albert Blaauw
Coöperatie Stadslandbouw Oosterwold
Additional Conclusions
The scenario map helped us uncover key insights that weren’t initially visible. After defining our personas, we gained a deeper understanding of the context and actors, leading to a fresh perspective on the product.
We also clearly visualized the value chain, identified critical points, and spotted improvement opportunities. This tool was essential for making more informed decisions.