Smart UX for Local Entrepreneurs
Fast answers, real support.
The challenge
Why entrepreneurs need a smarter, simpler way to find business support.
Small business owners in Flevoland often struggle to find their way through countless grants, subsidies, and support programs. Many don’t know where to start or what’s available. To help them out, a new online platform is being developed where entrepreneurs can ask questions, get clear, tailored answers, and quickly connect with a business advisor.
How we solve it
Smart user-focused design, built on real needs.
We start by listening to the entrepreneurs and their stakeholders themselves. Through a customer journey workshop, we uncover their biggest challenges and frustrations. These insights shape the platform’s structure, user flows, and interaction design.
“SmartKliks is recommended if you are looking for a committed partner in your UX/UI. They are the specialist in user-friendly designs. They switch quickly in this and are therefore a reliable partner. It has given us a pragmatic approach for the platform that we have built together for MKB entrepreneurs in Flevoland.”
Rob Dal | Horizon Flevoland
Understand users
In collaboration with the marketing and communication team, we created different user mindsets to present in a workshop and map the user journey.
Mapping the journey
The workshop returned insights that help in:
- Understanding of user behaviours.
- Alignment across the organization.
- Gaining insights into what users want and don’t want.
We linked pain points to “pain relievers” that respond to users’ expectations.
Cross functional design process
We translated early concepts into interactive prototypes.
By navigating between communication and development teams—and keeping user needs in balance with customer goals—joint decision-making became easier.
User testing of the final prototypes allowed for targeted refinements.
Hang off for development
We add the necessary documentation to make things easier for the development teams.
Every team has its own preferences, and we stay flexible—listening and including what they need.
We remain available for adjustments, feedback, and beta testing throughout the process.