A smart kickoff for the Belong App
Sharing ideas with confidence
The challenge
In the early phase of the Belong App, it was crucial to provide a clear way to share the idea with others.
The challenge was not the idea itself, but creating shared understanding before moving into design or development. Our focus was to avoid different interpretations of the same idea.
Also, we split the project into clear phases to help our customer start. The phases can articulate within a flexible time-frame to work on funding while moving forwards in an initial stage.
The approach
We started with a structured kickoff focused on clarity.
Instead of defining solutions, we explored the foundations of the idea together.
Key questions guided this phase:
• Who is the app for?
• What situation does it respond to?
• What are we trying to solve?
Thank you Babette Egges-Huijsmans and Consuelo Monsegur OLY for not just designing screens, but truly getting my vision. You helped me see BELONG NL through the outside eyes – the eyes of the internationals who will actually use it. That’s the kind of partnership that turns ideas into reality.
Grateful to be building this together.Diana Lerner Katelaars – through Linkedin | Belong
Start
The emphasis was on the process. Creating space for dialogue and reflection allowed the idea to take shape in a way that could be clearly communicated.
In progress
Three workshops will help us to round up our discovery.
- Personas
- User journey
- Service blueprint
Moving from shared understanding toward a product that is grounded in real needs.