Alignment first
What are we trying to solve?
A collaborative process, a stronger vision
We turn complex ideas into clear plans and technically feasible concepts.
Whether it’s helping project managers shape their digital product ideas or supporting software developers with reliable designs — we lay a solid foundation so projects can start smoothly and without hassle.
By identifying user and business needs early in the process, we avoid unnecessary changes down the line. Through visual concepts and smart, practical designs, we help teams communicate ideas clearly, convince stakeholders, and deliver high-quality digital solutions.
Three Steps, One Journey — Let’s Start Together
No matter how big or small your project is. It always runs into three phases.
Discover. Understand the problem.
Research user needs. Align with stakeholders.
Ask the right questions before solving anything.
I want to know my users. Teams have to know the one who is going to use our product.
Personas / Mindsets [workshop / data]
A visual and memorable representation of target audiences based on research and data, providing insights into user needs, behavior, and motivations.
How and under which circumstances is my digital product used?
User Journey Mapping [workshop]
A step-by-step visualization of a user’s interaction with a digital product, focusing on pain points, emotions, and opportunities for improvement.
How is my organization going to bond with the product and support end users. Are my employees also users?
Service Blueprint [workshop]
A detailed representation of a user’s interaction with a digital product, including the relationship with underlying operational processes.
What drives someone to use my product?
Job Stories / User Stories
Concise, structured descriptions of user needs and tasks, used to define and prioritize functionalities.
What are we going to include?
List of MoSCoW
An overview of features and requirements, prioritized into Must-haves, Should-haves, Could-haves, and Won’t-haves.
What are we building?
Functionalities
A list of features tailored to user needs and technical feasibility.
When is it going to be ready? What is first?
Roadmap
A strategic plan for product development, outlining which features will be implemented now, next, and in the future.
Design. Explore ideas. Prototype solutions.
Test with real users.
Turn insights into meaningful, usable concepts.
What is inside? How is it organized?
Nav Tree
A hierarchical structure of navigation within a digital environment, ensuring a logical and intuitive user experience.
How will it look like?
Moodboard / Stylescapes
A visual representation of colors, typography, and design elements that define the desired look and feel of the digital product.
Can I have a better idea of the way it looks with real features? someone to use my product?
Concept Design
An initial visual sketch that illustrates the idea and core functionalities of the digital product.
How do I navigate it?
Wireframes
A simple, schematic representation of a digital interface, focusing on structure and functionality without visual distractions.
Can I see it working?
Prototype
An interactive model that allows testing and validation of user flows and functionalities within the digital product.
Are users going to understand this?
User Testing
A process in which a digital product is tested by real users to evaluate usability, functionality, and potential improvements. The gathered insights help optimize the user experience.
Deliver. Handoff to development.
Follow up on implementation. Test and help debug.
Stay involved to make sure the real thing works as intended.
Technical Notes for Developers
Documentation containing technical specifications, architectural choices, and implementation details to support product development and maintenance.
Follow-up
A structured evaluation and follow-up on feedback, test results, and action points to improve product development.
Accessibility
Guideline checks to ensure that the product is accessible to all users, including those with (temporary) disabilities.
Beta tests
A testing phase where an almost-finished product is tested by end users to identify bugs and optimize the user experience.
